Total Investment ($) :
Enter cost to build Digital Billboard
Number of Digital Billboards :
Enter “2” when billboard is dual sided and can accommodate different content on each side of sign.
Enter “1” when billboard is single sided or when a dull sided billboard is configured to play same content on each side
Loop time in seconds :
This is the length of the overall AD cycle.
– Typically, 60s to 180s
This Calculator is considering that each advertisement would run for 10 seconds.
Average AD sell price per week :
Enter an amount you think customers would be willing to pay to run an advertisement for a week on the billboard.
Occupancy ( % ):
Enter a percentage from 1 to 100 in the white space that would indicate the best case and worst-case scenarios based on how full sign is with advertisers throughout the year.